Friday, 1 April 2011

Brand focus: Old Town

Old Town produce finely crafted made-to-order mens and womenswear from their workshop in Holt, Norfolk.

The thing that I love about this brand is the simple design and classic style of the items it offers. The company is strongly influenced by workwear from the period around World War II, and offers pieces with a sense of history.

Top left: Braces, £15. Top right: The 'Stanley', from £145.
Bottom left: The 'Overall', from £145. Bottom right: 'Slimmer' shirt, from £70.

They say of their products:

"One or two of our customers have enquired about the origins of the styles or patterns employed by Old Town. Having been very impressed by a friend showing me a bronze green velveteen frock coat which had been stuffed up a chimney in Yorkshire, possibly since the time of the Brontes, perhaps I can shed a little light on our source material.
Our single breasted rever collar jacket is an unfaithful copy of one found in a tool locker during the demolition of Stratford locomotive works; locker and contents seen on offer at Lea Bridge Road car boot sale.
Handed in as lost property in 1936, the originals for our style know as ‘High Rise’ were then mislaid behind a radiator in the London Transport Lost Property Office until redecoration in the early nineteen eighties.
Not so much lost as abandoned were the navy serge prison trousers left mysteriously inside a church porch on the north Kent marshes. For some years these trousers were one of the many curiosities to be seen in ‘Dirty Dick’s’ on Bishopsgate where the measure of them was taken as a model for our ‘Plains’.
Our popular ‘Overall Jacket’ is the mutant offspring of a pre-war lamplighter’s jacket glimpsed on the back of a chair in Coffee Republic at Canary Wharf."

 Now isn't that something lovely?
As items are made-to-order; you have the ability to choose the pattern you want in a wide variety of different fabrics and within around 4 weeks your item will be in your hands. And it was made especially for you, imagine that! But not to fear, there is still the opportunity to return the item if you decide it really isn't for you. Phew.

I particularly love the 'High Rise' trousers.

I strongly recommend this company for any lovers of vintage workwear, or looking for something a bit special. 
With Old Town, history is alive and well!